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The Bankcab
Loyalty can't be bought, especially in New York. Like local knowledge, good relationships are something you have to earn. But give New Yorkers a free ride in the Bankcab, a classic checker, driven by a guy who actually knows his way around town and you've got a customer for life |
Oxymites
How did Panasonic generate electricity for a new battery among jaded generation y'ers? Simple, they let Renegade execute an invasion. We launched irrverent Oxymites on the nation's youth: a salvo of tv spots, web games, scene blogs and event zaps that left marks where it counts. |
Culture-Shock
How could Renegade help category leader Doubleclick sell itself to the toughest crowd of all: advertising and marketing professionals? By turning corporate in and creative outside: The new Doubleclick celebrates the creativity of its clients and makes it a brand of their own. |