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Put redbox at top of mind for St. Louis residents, securing new clients and driving sales at in-store kiosks.
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A good movie, especially a good free movie, has a way of brightening up even the rainiest Sunday
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If it rains on Sunday, everyone in St. Louis gets a free redbox rental.
- Leverage a wide variety of channels to communicate the offer: direct mail, PR, guerilla tactics, and a dedicated microsite.
- Get consumers participating in the promotion by encouraging them to pray for rain with the "redbox rain dance" to receive a free movie whether it rains or not.
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The "Rainy Sundays" promotion drove sales up 17.5%, with 30% of the increase coming from new customers.
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